Social Purpose as a Driver: Games That Bring People Together

In the business world, social purpose often sounds like a buzzword, but for BCLC Casino Product Manager Chris So, it's the foundation of the business.

BCLC officially became a social purpose company in 2021, declaring itself "to generate benefits for the good of society." As one of the first ambassadors of social purpose, So has adapted this to his work. His team has implemented a player health assessment for each new game to avoid harmful stereotypes and manipulation.

So also notes that social purpose goes beyond revenue. The decision to leave bingo, although it is only a small part of the business, was based on the fact that the game creates a sense of community.

"Social purpose is our foundation," says So. "We are building not only a business, but also an environment that brings people together and sets new standards in the industry."