Gambling Participation Remains Stable in Great Britain, New Survey Shows
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The latest Gambling Survey for Great Britain (GSGB), conducted by NatCen between April and July 2024, reveals that overall gambling participation remains steady at 48%, mirroring previous data from 2023 and early 2024. Notably, 20% of participants only engaged in lottery activities, such as the National Lottery, with a more active gambling participation rate of 28% when excluding these lottery-only players.
Online gambling was reported by 37% of respondents, but this figure drops to 17% when lottery-only players are excluded. In-person gambling was reported by 29%, falling to 18% when excluding lottery-only players. Demographically, males aged 45 to 64 reported the highest overall gambling participation, while men aged 25 to 34 were the most active group when excluding lottery-only players.
Betting participation saw a rise of over 3 percentage points compared to earlier 2024. The full data offers a snapshot of the nation's diverse gambling habits.