Sports Betting Trends 2024: Women’s Sports and bet365’s New Focus
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Bet365 has released its 2024 Sports Betting Trends report, summarizing key developments in regulated markets in North America, Latin America, and Europe.
The NFL, NBA and MLB teams led the way in betting, with the Kansas City Chiefs particularly prominent due to their on-field success and the popularity of Travis Kelce. In the NBA, the Boston Celtics and Oklahoma City Thunder were the most heavily bet on, with a strong focus on individual player achievements.
Women’s sports have attracted significant attention, with WNBA betting up 67% globally, driven by the growing popularity of women’s basketball and increased media coverage.
There has also been a surge in demand for player prop betting, with star athletes such as Nikola Jokic in the NBA and Saquon Barkley in the NFL becoming prime targets for bettors. Expanding its presence, bet365 has entered the Pennsylvania and Peru markets and is preparing to launch in Brazil following regulatory approval. Its features such as early payouts and quick bets continue to enhance the user experience.