Rivalry’s Next Chapter: A New B2B Licensing Strategy for Growth
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Rivalry, known for its innovative eSports betting in Toronto, Canada, is breaking new ground. As CEO Steven Saltz recently revealed, Rivalry isn’t just aiming to grow but to establish itself as a major player on the global gaming stage.
With the casino segment already making up 60% of betting volume and 24% of GGR in Q2 2024, isn't this the moment when Rivalry finally begins a new phase of its business strategy?
“We see tremendous growth potential,” Saltz remarked, hinting at plans to expand into grey markets and forge exclusive partnerships in regulated jurisdictions.
Despite hitting a record net income of 62.5% of GGR, Rivalry faced challenges, with bet volume down 22% to $87.8 million and GGR declining 12% to $7.4 million — could it be time for a new approach to margins?
To enhance engagement, Rivalry also unveiled a new Rivalry Token designed to attract VIP users, as part of its broader strategy to tap into cryptocurrency markets and boost margins.