From Esports to Exclusive Licenses: Rivalry’s Strategic Shift in Online Gaming

Canadian company Rivalry plans to license its exclusive online casino games to other operators. CEO Stephen Saltz noted that this will create a new source of B2B revenue for the company. 

In the second quarter of 2024, Rivalry focused on cryptocurrencies and VIP customers, which was reflected in the company's financial indicators.

Today, Rivalry's online casino segment accounts for 60% of wagering and 24% of gross gaming revenue (GGR).

Saltz said there are opportunities to distribute the games to both the regulated and grey markets, with a potential exclusive partnership deal in a "large regulated geography," likely the U.S. or Europe.

Operationally, moving from B2C to B2B is a complex process due to regulatory licensing requirements. Meanwhile, the interest in Rivalry games confirms the success of their strategy of developing products focused on entertainment and attracting a new generation of players.