Delaware North Teams Up with Playtech for Betly Expansion
Delaware North has partnered with Playtech to migrate its Betly platform onto Playtech’s system, marking a significant upgrade for its mobile sportsbook and casino. This partnership, initially rolling out in Ohio, will expand Betly’s presence across four U.S. states: Ohio, Arkansas, Tennessee, and West Virginia. The move will replace MVGBet in Ohio, a part of Delaware North's venture with Miami Valley Gaming.
This collaboration allows Betly to provide a more robust sports betting and online casino experience, backed by Playtech’s industry-leading technology. Lee Terfloth, Delaware North’s Chief Interactive Gaming Officer, expressed excitement about the enhanced features for Betly customers, including personalized promotions, bonus bets, boosts, and tournaments.
The platform's evolution comes after Delaware North's earlier partnership with QCI for data intelligence and the appointment of a new president. With these developments, Delaware North aims to strengthen its presence in the U.S. market.