CFL Names PlayNow Sports as Official Betting Partner for 2024 Grey Cup
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The Canadian Football League (CFL) and the British Columbia Lottery (BCLC) have announced a partnership that will see BCLC's online sportsbook, PlayNow Sports, become the official betting partner for the 111th Gray Cup. BCLC, the new licensed gambling operator, will join the league as this year's Gray Cup will be played at Vancouver's BC Place on November 17 for the first time since 2014.
To mark the occasion, the CFL and BCLC are running a special contest for fans in B.C., Saskatchewan and Manitoba, with the grand prize of two Finals tickets, two Gray Cup season tickets, travel, accommodation, $500 in free PlayNow Sports bets and other gifts.
"BCLC is proud to have PlayNow Sports become an official partner of the Gray Cup," said BCLC COO Dan Beebe. "We are excited to be able to bring together BC Lions and CFL fans from across the country to celebrate this event."