BetMakers and Betr Forge Ahead: Elevating Racing Experiences with 300,000+ Annual Events
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BetMakers has announced an extension of its partnership with Australian operator Betr, strengthening its position in the fixed-odds betting space.
As part of the renewed agreement, Betr will continue to use BetMakers’ Price Manager platform, which provides pricing management, and trading strategy automation and supports over 300,000 races per year across horse racing, harness racing and greyhound racing.
In addition, BetMakers will provide official data and Racelab content, which will enhance Betr’s customer experience across both digital and retail platforms.
“The Price Manager platform helps us to deliver a market-leading race betting product,” commented Betr’s COO Bill Richmond.
BetMakers’ Head of Commercial Lucas Hopkins added: “The extension of this agreement underlines the critical role our Price Manager solution plays in driving the development of the largest betting products.”