Aristocrat Expands Partnership with Big Bola in Mexico

Aristocrat Interactive has expanded its partnership with Big Bola in the Mexican market, solidifying its position as a leading provider of iGaming solutions. As part of this agreement, Aristocrat will supply Big Bola with various online gaming solutions, including its player management system (PAM), sportsbook platform, and over-the-counter solutions. The partnership also extends to self-service betting terminals for retail sports betting. This move follows Big Bola's strategic growth in the digital space, marked by the launch of its Big Bola Online platform seven years ago.

Aristocrat focuses on delivering real-time player engagement tools, payment methods, and seamless API integrations to enhance the user experience for Mexican players. Emilio Quirós, COO of Big Bola, expressed excitement about collaborating with Aristocrat, while Tsachi Maimon, Aristocrat’s Chief Strategy Officer, emphasized the importance of this partnership in strengthening their shared presence in Mexico’s evolving gaming landscape.