theScore Bet: Bet-Casino Cross-Selling in Ontario Pays Off
8 PENN achieved 60% cross-selling between betting and casino, driving revenue growth and active users.
PENN Entertainment reported that a cross-selling bet between sports betting and online casino has produced positive results for theScore Bet in Ontario. According to their data, 60% of users switch from sports betting to casinos.
At the Global Gaming Expo in Las Vegas, PENN announced revenue growth of 30% over the past year in its iGaming and online betting segments, with gross profit up 54%. For sports betting, revenues increased by 29%, and for casinos - by 32%.
In the third quarter of 2024, iGaming's growth rate was slightly slower but still steady, with active users up 27% and gross revenue up 16%. PENN's success in Ontario is due to the integration of theScore app and theScore Bet platform, which has proven to be effective.