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The Vision of MGA for AI in Gaming

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Casey Hoffman
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The Malta Gaming Authority (MGA) has drafted its first dedicated artificial intelligence governance framework, specifically designed for gaming operators. The initiative comes as the EU AI Act begins to reshape expectations around how advanced technologies are designed for gambling. The gambling sector uses AI in many ways, such as fraud detection, marketing, and risk management.

Operators are under pressure to demonstrate compliance with evolving gambling rules and standards. Now, with the EU-wide AI regime, it adds another layer of confusion and complexity.

Malta is Driving the Best AI Practice 

As Malta oversees a jurisdiction that hosts a large number of Europe’s leading online operators and suppliers, Malta’s license is a gateway to regulated markets, which is respected by banks, investors, and counterpart regulators alike.  Because of their influence, the regulatory direction set in Malta has an effect on the broader industry behaviour. With AI’s growing role in the industry, there are now new categories of risk that traditional gambling regulations were not designed to address.

AI brings with it new risks like biased outcomes and strange decision-making that can affect players as well as the integrity of gaming. By taking the lead, MGA has the opportunity to ensure AI is used in a responsible manner, reinforcing trust while at the same time protecting the industry.

How AI is Shaping the Future

As AI adoption becomes more prevalent, the stakes for the gambling sector continue to rise. When used responsibly, AI technology will protect players, enhance compliance, and support responsible gambling objectives. If it is used in a poor way, it can erode trust and invite regulatory intervention. The MGA is attempting to shape the trajectory instead of reacting to it.

The aim for MGA is to be a leader that leads responsibly. The approach that MGA is taking is to innovate and develop safely while ensuring it can monitor, safeguard, and guide the sector as AI evolves.