Rivalry’s Next Chapter: A New B2B Licensing Strategy for Growth

Rivalry, known for its innovative eSports betting in Toronto, Canada, is breaking new ground. As CEO Steven Saltz recently revealed, Rivalry isn’t just aiming to grow but to establish itself as a major player on the global gaming stage.

With the casino segment already making up 60% of betting volume and 24% of GGR in Q2 2024, isn't this the moment when Rivalry finally begins a new phase of its business strategy?

“We see tremendous growth potential,” Saltz remarked, hinting at plans to expand into grey markets and forge exclusive partnerships in regulated jurisdictions.

Despite hitting a record net income of 62.5% of GGR, Rivalry faced challenges, with bet volume down 22% to $87.8 million and GGR declining 12% to $7.4 million — could it be time for a new approach to margins?

To enhance engagement, Rivalry also unveiled a new Rivalry Token designed to attract VIP users, as part of its broader strategy to tap into cryptocurrency markets and boost margins.