Rivalry Rebrands, Focuses on Crypto: Key Changes

Rivalry CEO Steven Saltz announced the completion of a major product refresh, which includes the launch of a new crypto cashier, rebranding, and a complete redesign of the casino and betting platform. According to Saltz, all key elements were rebuilt in 90 days to meet the modern expectations of crypto users.

The company also integrated the NUTZ token, which increased profitability by 200% among players with crypto wallets. The results of the refresh are confirmed by record revenue per user in October-November, an increase of 51% compared to the average for 2024.

A 50% reduction in staff and a voluntary reduction in the salaries of top managers allowed the company to optimize costs. Saltz emphasized that these changes position Rivalry as a leading crypto-focused operator in the gaming industry, while the company is considering licensing its content to other platforms.