PowerPlay Signs Agreement with Ottawa Black Bears Professional Lacrosse Team
How will PowerPlay change the game for Canadian Lacrosse with the new level of collaboration in sports?
The Ottawa Black Bears have announced a cooperation with PowerPlay Online Sportsbook and Casino. The PowerPlay logo will adorn the team’s uniforms during home and away games.
As part of the six-figure deal, PowerPlay will receive branded elements in the goal area, behind the bench, on LED displays, and on the boards of the Canadian Tire Centre, where the team plays its games.
In addition, PowerPlay has become the Black Bears’ exclusive betting and online casino partner.
“This partnership is a key step for us,” said Ottawa Black Bears Vice President Chelsea McDermott.
“We are excited to join forces to ignite the passion for lacrosse and inspire fans of this historic Canadian game,” added PowerPlay Chief Marketing Officer Thomas Vermeulen.