Fanatics Sportsbook Ready to Conquer Canada
Fanatics Betting & Gaming has made a strong statement in the US betting market in 2024, with Canada as its next target.
“We definitely want to be in Canada,” said COO Scott McClintic. “It’s just a matter of time.”
Fanatics built its reputation by carefully refining its product before launching in the US. The result was immediate: the company quickly expanded into 23 jurisdictions, reaching 95% of the US online betting market. Its share grew from 0.5% to 5% in less than a year.
Canada is a natural next step. Fanatics already works with the Toronto Raptors and is well-known for its sports merchandise. However, McClintic emphasizes that expansion is only possible after achieving a high-quality product.
“Canada is on our radar, but not before the second half of 2025,” he added.