BCLC Unveils PROLINE Retail Sportsbook Across BC Ahead of NFL Season

The British Columbia Lottery Corporation (BCLC) has launched a new retail betting platform, PROLINE, in the province of British Columbia, just in time for the start of the new NFL season. With PROLINE, updated paperless sports betting is now available at all BC Lottery terminals, with dynamic odds and individual event betting offered for the first time in retail locations.

PROLINE replaces the Sports Action platform, discontinued in May, and offers all the popular betting options, but with a new interactive approach. Players can download the PROLINE app, create an e-ticket and receive a QR code that can be scanned at any lottery location to print a ticket.

BCLC plans to roll out new sports offerings in the coming months, including an enhanced betting experience at BC bars and casinos, expanding player options.

As an official partner of teams such as the Vancouver Canucks, Abbotsford Canucks and BC Lions, BCLC positions PROLINE as an innovative solution that meets the needs of today's players, offering exciting new opportunities for betting and entertainment.