Bally Bet Launches in Canada: Updated Betting and Casino App in One

Bally’s Corporation has launched the updated Bally Bet Sportsbook & Casino app in Ontario, combining sports betting and online casino features. The solution allows users to bet and play casino games using a single app, a single account and a shared wallet.

The app is powered by Kambi and White Hat Gaming technologies, which replaced Bally’s previous proprietary platform in North America. “We are excited to introduce the integrated Bally Bet app, which offers users a unique experience,” said CEO Robeson Reeves.

Bally’s Casino previously launched in Ontario in July 2022, but the betting platform was unavailable. Players will now receive instructions on how to switch to the updated app via in-app notifications, email and social media.

In parallel, Bally’s is preparing to finalize its $4.6 billion merger deal with Standard General, which is expected to close in the first half of 2025.